SAP has released a new version of its SAP Hybris Commerce solution, enabling businesses to offer even more contextual and personalized shopping experiences.
The new release of SAP Hybris Commerce enables companies to unify customer data and processes, bringing commerce together with other front-office applications like customer service, sales, marketing, and billing.
SAP Hybris Commerce provides a single commerce platform that brings together digital and physical customer interactions across online, mobile, point-of-sale, call center, social media, and print. The solution can be deployed on premises, in a private cloud, or through software-as-a-service, thanks to its single-stack architecture.
The new release of SAP Hybris Commerce contains several enhancements, including the following:
- SAP Hybris Customer Experience solution, a redesigned content management system with a new user interface that allows marketers to manage content across channels in a single business tool;
- New promotions engine that allows business users to create and deploy dynamic promotions on the fly;
- A new back-office UI that includes all the capabilities customer service and sales agents need to provide service and sales support across all touch points.
- An enhanced back-office framework with new validation capabilities and widgets to help users build customized applications and business tools.
"Omnichannel commerce and the ability to deliver exceptional digital experiences are more important than ever," said Brian Walker, chief strategy officer at SAP Hybris, in a statement. "With this latest release of SAP Hybris Commerce, we have continued to drive the industry-leading commerce platform forward with integrated enterprise customer experience management tools, improved customer service solutions, and a new, robust omnichannel promotions capability. Our commerce platform has tremendous breadth of capability across both B2B and B2C, which extends beyond commerce to encompass the full front office through the SAP Hybris suite of customer engagement and commerce solutions."