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SAP Enhances SAP Digital for Customer Engagement
The simplified CRM system provides marketing, sales, and service capabilities in one solution.
Posted Dec 8, 2015
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SAP today released a new version of its SAP Digital for Customer Engagement solution.

This digitally native offering is a simplified cloud CRM solution. The enhancements in the latest release fully integrates sales, marketing, and services capabilities for an all-in-one, end-to-end customer experience.

SAP Digital for Customer Engagement was originally introduced in May. It enables users to better manage connections, reach more customers, and get better business insights powered by the SAP HANA platform. New features and capabilities provide a seamless connection to every customer and every sale, all in one place. They include the following:

  • E-mail marketing functionality;
  • Sales forecasting capabilities;
  • Access to a social help desk via Twitter, for online collaboration and feedback to questions via the community of real-world users;
  • Nnative mobile apps, now for iOS and Android devices, in addition to the previously available support for Windows devices;
  • Easier onboarding and enhanced data-access management options; and
  • Built-in reports that provide insights into sales and service issues.

SAP Digital for Customer Engagement is available exclusively at SAP Store, for purchase or as a free30-day trial. After the trial period, it is priced at $29 per user per month. Access to data is available anytime, anywhere, and on mobile devices at no additional cost. An individual sales manager can import customer data from disparate systems, including Outlook, Google or CSV files, and immediately begin tracking and managing all customer interactions in one place.


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