Resonate Integrates with Adobe Audience Manager
The integration between Resonate and Adobe Audience Manager provides access to deep consumer insights on first-party audiences.
Posted Nov 17, 2016
Page 1

Resonate has integrated its consumer intelligence-to-activation software with Adobe Audience Manager, a data management platform (DMP) within Adobe Marketing Cloud. Resonate is a Community Partner in the Adobe Exchange program.

Resonate's proprietary data on more than 200 million U.S. online consumers fuses consumer long-form survey data with observation and contextual analysis of 15 billion online events per day. Resonate also provides insights on more than 7,000 attributes that go beyond demographics, their device, or last click to include motivations, beliefs, brand affinity, purchase decisions, and aspirations. This in-depth data and analysis will soon be available within Audience Marketplace for targeting and personalization across all online channels via Adobe Audience Manager.

"We are excited to be a Community Partner in the Adobe Exchange program. Our partnership will empower marketers to better reach their consumers with our unique person-based insights," said Jonathan Ricard, senior vice president of business development at Resonate, in a statement. "By integrating with Adobe, Resonate provides a seamless combination of first-party audiences to help marketers best achieve their marketing goals and drive deeper engagement."

"By integrating Resonate's data with Adobe Audience Manager, our clients can now better understand changing consumer behavior across digital channels and leverage that information to manage and optimize their marketing strategies," said Marie Joshi, business development manager at Adobe, in a statement.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data.
New capabilities include dynamic content optimization, vdeo, mobile, and location data.
The integration brings Webbula's consumer and business audiences data to Adobe Audience Manager.
Updates allow marketers to engage consumers with the most relevant messaging during critical life transition periods.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us