Research Now, a provider of digital data collection to power analytics, and Lucros Partners, a category management and shopper insight provider, are pairing up to sell Shopper Intelligence in the United States. Shopper Intelligence is an international, quantitative measurement research program based on interviewing shoppers, from all major categories, brands, and retailers, in one benchmarking process.
"Shopper Intelligence provides insights into shopper behavior at a scale that isn't achievable through custom research," said Kelly McGinnis, president and founder of Lucros Partners, in a statement. "Consumer packaged goods manufacturers and retailers in industries such as food and beverage, alcohol, beauty, and OTC medications generally have POS data, market data, and loyalty card data readily available, but fail to uncover the motives behind the transactions. The advantage of Shopper Intelligence is that, for a very reasonable price, it provides quantitative measures direct from the shopper's voice, allowing for actionable benchmarks while saving time and money in the process. We're delighted to partner with Research Now, the world's premier data collection company, to bring this offering to the U.S."
The U.S. program for Shopper Intelligence provides more than 300,000 customer views into more than 130 product categories across more than 20 retailers in the food and beverage industries. With this solution, manufacturers and retailers can uncover a range of attitude and shopper behavior metrics from both online and brick-and-mortar shopping experiences, helping drive category management and shopper marketing strategies. The inclusive data set is provided through an online dashboard, with additional analysis and insights provided by Lucros Partners.
"We are excited to partner with Lucros Partners to take this solution to market in the U.S., as Lucros brings a wealth of shopper and category management expertise to clients," said Will Robinson, vice president of corporate and product development at Research Now, in a statement. "Shopper Intelligence is a program we've been supporting globally since 2008, and we are confident that U.S.-focused manufacturers and retailers will receive the same tremendous value experienced by our clients around the world. The program truly underscores our ability to deliver quality insights at a massive scale."