ReadyTalk, a provider of online conferencing and webinar services, has integrated with Act-On to provide sales insights generated by webinars and other lead generation activities.
With this partnership , ReadyTalk will be able to automate processes, deliver broader and deeper data points, and provide customer service expertise for customers. This new integration enables marketers, webinar organizers, and salespeople to qualify prospects based on their level of engagement before, during, and after webinars.
"Despite having different workflows, we recognize that every type and size of business deserves to get the greatest ROI out of its webinars," said Beth Toeniskoetter, product strategist at ReadyTalk, in a statement. "Extending our integrations to include Act-On allows joint customers to swiftly understand how their leads or customers are engaging with content and how they should engage back."
Recordable metrics include registration status, attendance duration, and entry/exit times, while more qualitative observations include answers to mid- and post-event survey questions as well as a comprehensive log of attendees' chat messages.
"Our mid-market customers have been asking for the ReadyTalk integration," said Gal Josefsberg, vice president of product management at Act-On, in a statement. "Now they can leverage their ReadyTalk webinar registration and engagement data to optimize their use of Act-On and better qualify and nurture leads."
Once data points are collected during a webinar, they automatically flow into individual lead profiles established in Act-On. Data can then be exported to other platforms or be organized into reports.
A few months ago, ReadyTalk refreshed its integrations with both Marketo and HubSpot.