Qlik and Veeva Systems Partner

Qlik, a provider of visual analytics, is integrating its mobile visual analytical applications with Veeva CRM Mobile for self-service data discovery and guided analytics as the newest initiative in its partnership with Veeva Systems, a provider of cloud-based software for the life sciences industry.

Via a free download from the Apple App Store, Qlik for Veeva CRM Mobile provides visual analytics, reporting and dashboarding, and integrated mobile capabilities to users in an iOS native experience powered by Qlik's associative engine, both online and offline.

"Grappling with an overwhelming amount of disparate information, the pharmaceutical industry struggles to get a complete picture of the customer to make the best decisions," said Christopher Ferrara, global life sciences market development director at Qlik, in a statement. "Armed with complete, up-to-date customer data from Veeva CRM and integration of the Qlik visual analytics platform, our customers have the ability to transform their data into actionable insights and do so with consistency and speed. That's why Qlik is now used by 20 of the top 20 pharmaceutical companies worldwide, including many who integrate with Veeva."

In the same way that Veeva CRM Mobile is an iOS native mobile application, Qlik also provides a QlikView for iOS mobile app that can be used to access guided analytical applications powered by Qlik's associative engine. Qlik enables users to visualize all of their customer data across an unlimited number of dimensions and analyze it against underlying data sources. QlikView for iOS renders Qlik applications to Veeva CRM Mobile users. Such applications integrate Veeva CRM data via a native data connector.

In addition, Qlik's connector, Qlik for Veeva CRM, enables business users to visualize all of their customer interaction data in Veeva CRM. Qlik for Veeva CRM can be accessed within Veeva CRM as a custom tab or as embedded graphs, tables, and charts within other Veeva CRM tabs. Alternatively, Veeva CRM data can be integrated into Qlik applicatiosn via a native data connector.

"Reliable, real-time access to data is a business imperative across pharmaceutical organizations to stay ahead of the competition and respond to changing global regulatory requirements," said Arno Sosna, vice president of Veeva CRM product management, in a statement. "Data visualization and analysis tools such as those delivered by Qlik will help our customers to make sense of the volume of data to identify more commercially impactful strategies."

Qlik is also a member of the Veeva OpenData Partner Program.

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