PowerObjects, a professional services firm focused on providing service, support, education, and add-ons for Microsoft Dynamics CRM, has released PowerSocial, a social media add-on. This marketing tool lets users monitor and post social messages directly within Dynamics CRM.
The add-on currently supports Twitter and LinkedIn. After PowerSocial is installed, users can create Publishers that can then be used to post to Twitter and LinkedIn accounts. With this tool, users can schedule messages ahead of time, as well as require approval before posts go live. The social monitor also allows users to monitor other Twitter users, hashtags, and groups, as well as LinkedIn profiles, company pages, and groups.
PowerSocial comes with a security role that determines what type of access users have to the add-on’s functionality. Administrators use this security role to determine who has access to PowerSocial, who can see messages posted in CRM, who can compose messages, and who can approve and post messages.
Users can also sync PowerSocial with Bitly, a URL shortening and bookmarking service, and view Bitly click statistics within Microsoft Dynamics CRM.
"PowerSocial is an excellent tool for those users who are invested in social media marketing strategies and want to see that value tied into CRM," said Jeff Wedren, marketing director at PowerObjects. "It offers a way for CRM users to not only use social media as part of a Dynamics CRM marketing campaign, but also proactively monitor and respond to social media trends. Perhaps the most valuable part of this social media add-on is the ability to turn incoming social messages into contacts or leads in your CRM system. PowerSocial takes an increasingly important medium of communication and makes it easy to convert those social conversations into real opportunities in Dynamics CRM."
PowerSocial is one of 18 add-ons that PowerObjects has developed to enhance Microsoft Dynamics CRM functionality. Among them is PowerScore, a lead-scoring add on; PowerMap, which allows users to plot addresses; PowerWebTraffic, to link Web activity in CRM to contacts and leads; PowerWebForm, a Web form creator made to leverage CRM; PowerMailChimp, to send track-able newsletters from CRM; PowerOneView, a roll-up of related records on a single screen; PowerSurvey, an enhanced surveying tool for CRM; and PowerCharge, allowing users to charge credit cards from CRM.