PerfectLeads Launches As a Sales Prospecting Tool
Data scientists launch PerfectLeads, a tool for identifying business prospects using artificial intelligence and big data.
Posted Mar 3, 2015
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PerfectLeads today launched a Web-based sales prospecting tool to help salespeople find and research business prospects through a searchable database of more than 80 million business prospects in more than 670 industries.

PerfectLeads employs the FastFilter technology and advanced artificial intelligence to let users build groups of company prospects that might be a good fit for their products or services. The prospect detail can then be very exported to Microsoft Excel, or for Salesforce and Zoho users, sent directly to their CRM systems. The platform allows users to search for business in specific industries or geographies, based on a company's use of specific technology, and even Google Ad Spend and the social media popularity of their URLs.

PerfectLeads' Dynamic Classification algorithms use artificial intelligence to automatically discover and categorize business prospects into one or more of hundreds of industries.

"You can think of PerfectLeads as a secret door to an ever-changing pool of tens of millions of business prospects," said the company's co-chief technology officer, Brian Roizen, in a statement. "The AI we've built into the platform, along with our FastFilter technology, effectively funnels the power of big data into a very powerful search engine for all business that's also incredibly easy to use."

In addition to industry and geography, the FastFilter technology lets users filter prospect companies based on the technologies they use, including analytics, e-commerce, shopping engines, CMS, and mobile responsiveness. Once the user has the results, the list can be exported to multiple file formats, including .csv and Microsoft Excel.

Another key feature of the platform is PerfectLeads' extension for Google's Chrome browser, PerfectLink. It allows users to integrate their searches with LinkedIn.

"Tools like PerfectLeads, which place the emphasis on first identifying good prospect companies before providing a means for exploring connections with that company, are invaluable in a sales environment dominated by social selling, and where prospects expect every interaction to have relevance and context," said PerfectLeads CEO Shawn Lipman in a statement. "By ensuring prospecting accuracy, PerfectLeads gives the sales professional a better chance of creating a positive first interaction. This could spell the difference between a sale and a dismissal."

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