PeopleLinx, a provider of social selling solutions, today launched PeopleLinx 3, a new release that bridges the gap between social networking and the sales process.
With PeopleLinx 3, managers can guide and measure their teams across the full range of social networks, as well as CRMs like Salesforce.com, SugarCRM, NetSuite, Microsoft Dynamics, Oracle, and SAP. PeopleLinx in June inked an integration deal with Salesforce.com.
PeopleLinx 3 allows employees to build compelling personal brands, form relevant networks, and distribute thought leadership on social networks. Companies can help their employees navigate a broad range of social networks, including LinkedIn, Twitter, Google+, and Facebook. Administrative controls enable customization of social tasks and content by company, geography, function, team, and role.
In the new release, sales leaders can guide team members to take action in other core systems, such as CRM or finance systems. Sales leaders can create team-specific sales checklists, which prompt team members to take actions that save time, reduce frustration and improve team performance.
PeopleLinx has completely overhauled the user interface, navigation, and dashboards to resemble consumer mobile applications. The new platform prioritizes images over words and buttons over links.
Each employee now has a personal analytics dashboard and timeline. The analytics dashboard shows employees the clickthroughs and engagement generated by the content they've shared. The timeline lets employees compare their own performance to that of peers both within and across teams. Dynamic charting also shows engagement trends and helps administrators quantify social return on investment.
"PeopleLinx 3 highlights our evolution from a LinkedIn-focused training product to a comprehensive social selling solution," said PeopleLinx CEO Kevin O'Nell in a statement. "This release goes way beyond training to make social networking a managed process via a front end that's beautiful to look at and easy to use. PeopleLinx 3 is the natural next step for a growing list of companies that are serious about making social a core part of their go-to-market strategy."