Pegasystems has entered into a definitive agreement to acquire Profeatable, the Philadelphia-based provider of Firefly co-browsing technology, for an undisclosed amount.
The news announcement was made during Pega's PegaWorld user conference in Washington. It comes just a few days after the customer experience software vendor released a specific customer interaction management solution for the insurance industry called Customer Process Manager for Insurance (CPMI)
Pegasystems will unify Firefly's cloud-based collaboration technology into its Build for Change platform and customer service and sales applications. Firefly will also continue to be offered as a stand-alone solution.
Co-browsing helps organizations convert Web and mobile site visits into sales by supporting real-time, proactive collaboration. Co-browsing is also used to enable brokers, agents, and other customer-facing employees to share content and interact with prospects and clients. Firefly's co-browsing is platform-agnostic, as it works on Mac, PC, iPhone, iPad, and Android devices.
"Today's organizations need to better engage their digital customers and deliver more personalized experiences," said Alan Trefler, founder and CEO of Pegasystems, in a statement. "Firefly’s collaboration technology will empower our customers to provide superior dynamic co-browsing in a unified architecture and, in the future, chat and video capabilities."
"We are excited to unify Firefly's technology with the Pega platform," said Dan Shipper, co-founder and CEO of Firefly, in a statement. "Pega and Firefly share a common view of technology and are both focused on improving the experience of today's everywhere customer. We think this acquisition is a great fit for our company and our customers. We look forward to integrating our team and technology into Pega to deliver the next generation of social collaboration and customer engagement solutions."