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OpenMarket Releases Mobile Messaging Solutions
Mobile Engagement Platform offers businesses a new way to reach customers on mobile devices.
Posted Oct 6, 2014
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OpenMarket, a provider of enterprise mobile engagement, has announced new mobile messaging solutions. The company's Mobile Engagement Platform powers the new customer service solutions, enabling two-way global SMS for immediate and direct interaction at various points along the customer journey.

OpenMarket's Mobile Engagement Platform is a cloud-based solution, allowing global enterprises to create and deploy smart, interactive mobile engagement services worldwide with connectivity to more than 200 countries. The platform integrates with most customer relationship management systems, using existing customer data to create automated, personal, and real-time mobile interactions.

The OpenMarket Mobile Engagement Platform ican be used in the following scenarios:

  • Customer Alerts: delivering informative, time-sensitive mobile alerts, such as order and delivery notifications, scheduling, and appointment reminders, bill reminders, sales offers, and urgent notifications, such as changes to itineraries or services.
  • Customer Engagement: two-way mobile messaging services boost engagement by gathering customer feedback, administering customer surveys, and providing customer greetings and salutations upon arrival or after purchases.
  • IT/Technical Support: two-way mobile messaging enhances the customer support function through issue tracking and resolution, account activation and updates, help requests, and contact center-to-consumer messaging.

"Customer service is a key differentiator for major enterprises," said Jay Emmet, general manager at OpenMarket, in a statement. "Consumers want to communicate with customer service on their preferred channel, which is mobile, and get quick resolution of their issues. They do not want to wait on hold after navigating an IVR system. Enterprises decision-makers should be leveraging the mobile channel as much as possible to accomplish this goal. By implementing two-way SMS communication through OpenMarket's Mobile Engagement Platform, enterprises can provide a better customer experience that closely aligns with the increasing consumer demand for mobile messaging interactions."


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