Novetta Releases Entity Analytics v2.7

Novetta, a provider of advanced analytics technology, today released Novetta Entity Analytics version2.7, an enhanced entity resolution and data analysis application for identifying fraud, developing laser-targeted campaigns, expediting sales funnel growth, or building intelligence to drive strategy.

"Novetta Entity Analytics v2.7 has new relationship analysis capabilities that add more meaning and context to data going beyond simple resolution," said Chris Hagner, senior vice president of products and technology at Novetta, in a statement. "Users can now conduct larger scale exploitation of transactional data and link it easily to real-world people, organizations, and locations."

Novetta Entity Analytics v2.7 includes the following features:

• New Relationship Analysis Capabilities. Users can identify relationships between entities and records and discover hidden connections, such as households or those who attended the same event. Simple example strategies are now included; and, users can also add custom strategies.
• New Pass-through Attributes Feature. Users can now pass through non-matching data columns to the output.
• Enhanced Power User, Developer Interface. This robust back-end interface allows customization of existing features or the addition of new capabilities. Additionally, the RESTful API, synchronized with the UI, offers access to features within the graphical workspace and makes them available for other applications. A documentation library provides guided flows for various APIs.

"The challenges posed by big data do not change the underlying truth; organizations need quality data to improve current business practices, increase customer intimacy, increase process efficiency, reduce costs, and analyze risk," Hagner said. "V2.7 gives data analysts and power users a robust and flexible way to examine and connect data in new ways to present a reliable and trustworthy picture."

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