NewsCred Integrates with Marketo
Marketers can now manage content creation and distribution across all channels, teams, and global markets.
Posted May 10, 2016
Page 1

NewsCred, providers of a content marketing platform, today announced a complete integration with Marketo, a provider of engagement marketing software.

"We are excited for NewsCred's integration into the Marketo LaunchPoint partner ecosystem," said Lou Pelosi, senior director of LaunchPoint at Marketo, in a statement. "NewsCred expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in content marketing."

With the integration, NewsCred enables content publishing directly to Marketo. Marketers can now do the following:

  • Access the content needed to scale marketing programs. NewsCred gives companies access to a large content marketplace with diverse formats, sources, topics, and languages.
  • Coordinate organization-wide content processes. Content teams can send copy, articles, images, and URLs directly to Marketo's asset library.
  • Build email newsletters. NewsCred's integration eliminates manual processes by sending pre-formatted copy to Marketo.
  • Deliver personalized content for any Marketo segmentations by region, job function, and industry. NewsCred enables companies to scale content production, personalizing messages to different audience segments at every step of the buyer's journey.
  • Increase conversions and improve the efficiency of demand generation campaigns. NewsCred's content analytics platform helps companies understand exactly which content is performing and why.

"Previously, marketers wasted valuable time building emails and creating sub-par content in an effort to quickly get campaigns out the door. Now, marketers can work smarter by accessing premium content at the click of a mouse, efficiently coordinating across teams and freeing up time to deliver more personalized and innovative experiences that will close deals," said Shafqat Islam, CEO and co-founder of NewsCred, in a statement. "We're thrilled to partner with Marketo and offer NewsCred customers a transformative solution that will help win sales and drive business growth."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
The addition to the company's marketing platform will give users a wider view of content engagement.
Project Orion aims to give companies the tools for interacting with customers at every step of their journey.
NewsCred Content Marketing Maturity Index helps marketers assess their content marketing and take action.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us