MomentFeed, provider of an online customer experience management platform for multilocation companies, has added Snapchat Geofilters to reach Millennials and other Snapchat users.
With Snapchat Geofilters, companies can create customized filters tied to each store or restaurant location for a specified amount of time. Geofilters are localized, creative, and make companies relevant to users at any given moment while in a specific place.
MomentFeed has helped companies verify, manage, and continuously update their stores' precise location data, including GPS coordinates, since 2010 and it's now making it easy to leverage this same data for national campaigns on Snapchat.
"Snapchat has taken the world of social media by storm and has quickly matured into a valuable marketing tool for brands to localize their content and have meaningful engagement with Millennials," said Robert Blatt, CEO of MomentFeed, in a statement. "By offering an option to transfer store location information seamlessly to Snap, we're making Geofilter campaigns part of our paid social media marketing solution that allows large brands to engage with Millennials at the time and place they're most receptive. For multi-location brands looking to attract this younger generation with its tremendous spending power, they'll find that using Snapchat is an effective way to engage these mobile savvy customers."
In addition to enabling marketers to provide Snap with precise store locations, the MomentFeed platform also helps companies target consumers at influential moments during their online path to purchase. This includes leveraging all major social media platforms, such as Facebook, Instagram, Google, Twitter, and more.