Mindtree Introduces Integrated Insights and Omni-Channel Service Orchestration Solutions
New solutions help retailers tap multichannel consumer engagement and commerce.
Posted Jan 13, 2014
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Mindtree, an information technology solutions company, today unveiled its Integrated Insights and Omni-Channel Service Orchestration solutions.

Integrated Customer Insights and Omni-Channel Service Orchestration leverage advanced analytics, mobile, and digital technology, allowing retailers and brand organizations to meet growing consumer needs across multiple channels.

Omni-Channel Service Orchestration enables retailers to create synergy across multiple channels during the shopping process. The solution integrates gamification, mobile, and in-store experience and provides retailers with the platform to leverage ongoing innovations in mobile payments, shipping methods, and online inventory catalogues.

Integrated Customer Insights enables retailers to create a context-based consumer persona. This permits targeted offers to consumers at various touch points, such as POS, online, social, and in-store aisles. The solution leverages the power of big data analytics and integrates social, behavioral, demographic, and transactional data received from multiple structured and unstructured data sources.

"Meaningfully integrating data analytics with mobile and digital capabilities finally begins to close the gap between data standing on its own and leveraging it to achieve excellent consumer interaction. Mindtree's focus is to provide a win-win for both our clients and their clients. We continue to invest in cutting edge digital and analytics R & D to enhance that value proposition," said Radha R, senior vice president and head of the CPG, retail, and manufacturing group at Mindtree, in a statement.

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