Merkle Partners with Oracle
Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.
Posted Feb 18, 2016
Page 1

Merkle, a performance marketing agency, is working with Oracle to provide services and solutions for the Oracle Marketing Cloud.

Merkle's MerkleONE solution and Oracle Marketing Cloud can enable Merkle to enhance its people-based marketing capabilities. MerkleONE enables clients to access Merkle’s data and insights combined with the Oracle Marketing Cloud products in a turnkey offering to transform data into visible, actionable insights and drive effective addressable media and channel activation.

Merkle also recently announced work with Oracle Data Cloud and the availability of Merkle's DataSource digital segments through the Oracle Audience Data Marketplace in the Oracle Data Cloud.

"Our enhanced collaboration with Oracle augments our existing work with Oracle Data Cloud and demonstrates our continued relationship and commitment," said John Lee, executive vice president and chief strategy officer at Merkle, in a statement. "Our work with Oracle Marketing Cloud further extends our commitment to the Oracle community. The combination of Merkle's industry-leading Customer Insights services combined with Oracle Marketing Cloud provides high-performing marketing solutions for our mutual clients."

"Oracle Marketing Cloud and Merkle's transformational services can provide our customers with the long-term success they need for their businesses," said Kevin Akeroyd, general manager and senior vice president of Oracle Marketing Cloud, in a statement. "We look forward to working with Merkle as this relationship brings upper-right quadrant technology and services leaders together for significant offerings and scale."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Merkle to integrate its Customer Relationship Marketing solution with Adobe Marketing Cloud.
The two companies will enable brands to deliver greater personalization and customer engagement.
Merkle will make Google's integrated marketing intelligence platform available to its customers.
The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.
The vendor enriches Oracle's Audience Data Marketplace with more than 200 segments.
Merkle's first-party data can be further segmented with Google Customer Match.
Acquisition combines theDentsu's advertising and media capabilities with the Merkle's data analytics, CRM, performance marketing.
The partnership expand's Merkle's reach with Snapchat's consumer data.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us