Melissa Data, a provider of contact data quality and data integration solutions, today announced its strategic relationship with Scribe Software to deliver better access to business-critical data and power a 360-degree view of the customer. Melissa Data's native data quality functions are now available in Scribe's Web-based integration platforms.
Melissa Data's partnership with Scribe enables data quality during integration processes: cleansing, validating, and enhancing customer information in a single integration as data moves between CRM, ERP, and marketing automation applications. During integration, users can simultaneously validate, cleanse, and augment multinational customer contact information across countries, languages, and character sets, including verification of email addresses and international phone numbers, and geocoding street addresses by adding precise latitude and longitude coordinates.
The relationship between Scribe and Melissa Data also expands Melissa Data's market dramatically, while powering streamlined data quality operations for Scribe customers moving information across an organization.
"Together, Scribe and Melissa Data are supporting users closest to the data, particularly important as data quality and integration continues its move out of the realm of IT and shifts directly into lines of business. It is the business user who really understands and prioritizes the need for validated, enriched data that can improve marketing campaigns, modernize operations, and strengthen customer relationships," said Gary Van Roekel, chief operations officer at Melissa Data, in a statement. "We're bringing real value to this user through Scribe's integration and data migration platforms, tapping more than 30 years expertise in providing data quality developer tools to now streamline data cleansing and enrichment as part of data integration."
Connection to Melissa Data’s data quality tools and services is available through Scribe Online, Scribe’s cloud-based gateway offering a single access point to an ecosystem of integration points for CRM, marketing automation,and ERP users.
"Our partnership with Melissa Data allows us to offer superior solutions with a proven and seamless data quality advantage," said Lou Antonucci, vice president of sales at Scribe Software, in a statement. "Data quality is essential to maximize business value of customer data, and this partnership means that Melissa Data can offer a way for businesses to glean insights from a 360-view of customer data that is fast, easy-to-access, and cost-effective, driving the insights that inspire better business operations fueled by smarter customer data."