Marketing.AI, a provider of content marketing software, has released an integration of its editorial calendar software with Zendesk's cloud-based customer service platform.
The editorial calendar will allow users of Zendesk to strategically plan all of the content required to support their customers in a way that upholds their overall corporate content strategy.
Marketing.AI's content marketing framework is founded on the concept that organizations need to provide content throughout the buyer cycle, from initial awareness and interest, through purchase, and onto activating and supporting customers who will become loyal advocates for the brand.
The Editorial Calendar for Zendesk application will allow users to do the following:
"Support content is an area which many companies fail to devote sufficient attention or resources to," said Greg Marlin, founder and CEO of Marketing.AI, in a statement. "Our editorial calendar for Zendesk provides marketing and support teams with a comprehensive solution for developing content to delight customers and therefore increase revenue."