New integration provides marketers a real-time view through conversions for inbound calls.
Posted Oct 14, 2016
Merkle will make Google's integrated marketing intelligence platform available to its customers.
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.