Madison Logic, a provider of customer intent data, is partnering with HG Data, a provider of competitive intelligence on installed technologies, to help technology marketers identify what technologies their prospects have installed and create tailored messaging to accomplish branding and lead generation goals.

"The scope of our data has increased in scale in such a dramatic manner that we're now able to approach targeting with more clearly defined precision," said Vin Turk, co-founder and senior vice president of audience development at Madison Logic, in a statement. "The marriage of HG Data's proprietary database of installed technologies and Madison Logic's unique intent analysis enables unprecedented engagement at scale and the ability to reach the right decision makers at the right organizations at the right time."

The partnership now enables B2B marketers to drive more highly qualified leads into the sales funnel. HG Data's competitive intelligence allows marketers to know which install-based technologies their prospects are using, while Madison Logic fulfills the delivery of compelling media programs, making programs more efficient while increasing ROI.

"The explosion of interest in account-based marketing  is shifting the focus of B2B sales from quantity to quality. HG Data's ability to precision target at scale is becoming more relevant and widely adopted," said Mark Godley, chief revenue officer at HG Data, in a statement. "Combining HG Data's ability to ensure the right message gets to the right person at the right time with the intent and reach of Madison Logic's platform and publisher network will provide tech companies with an unrivaled ability to engage with the right audiences in their digital campaigns and programmatic advertising programs."

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