The partnership between Madison Logic and HG Data brings intent data to install-based marketing.
Posted Feb 25, 2016
HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.
Predictive algorithms will work with data sets to help with customer conversion.
The account-based marketing solution uses intent data to drive decisions.
Predictive scoring is now more refined with data about installed technologies.
Lattice Engines adds HG's global dataset of installed technologie to its predictive B2B sales and marketing platform.
The acquisition of Internal Results solidifies Madison Logic's place as an account-based marketing provider.
The partnership between Mtingo and Madison Logic makes account-based marketing seamless between the two companies' solutions.
The partnership adds cross-channel ad targeting and content syndication for B2B marketers.