LiveRamp and Adobe Extend Data Connectivity Partnership
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Posted Feb 23, 2016
Page 1

LiveRamp has expanded its partnership with Adobe to offer Adobe Marketing Cloud clients greater ability to execute seamless cross-channel marketing campaigns targeted at their consumers.

The expanded partnership enables Adobe Marketing Cloud clients to target the same audiences with relevant messages across a broader set of digital channels, including mobile, desktop, and TV.

"To meet rising expectations for seamless brand experiences, marketers need to be able to reach the same consumers with consistent messages on any channel and device," said Travis May, president and general manager of LiveRamp, in a statement. "We're excited to provide Adobe Marketing Cloud clients with a broader range of options for activating their valuable data in Adobe Audience Manager across the digital marketing ecosystem."

This newly expanded partnership allows Adobe Audience Manager clients to benefit from a broader range of data distribution options across an expanded set of digital channels. Adobe Marketing Cloud clients can now onboard their data at the individual and household level, analyze cross-channel customer journeys, and extend digital audiences to new channels for coordinated cross screen execution.

"Marketing with the consumer journey in mind is extremely important in today's fragmented marketing ecosystem," said Amit Ahuja, general manager of data management at Adobe, in a statement. "Adobe Audience Manager empowers marketers to benefit from a more comprehensive view of their audience. As a preferred data connectivity partner, LiveRamp expands our ability to offer Adobe Audience Manager clients targeting of their consumers across any screen."

Adobe has been a LiveRamp data connectivity partner for several years, using LiveRamp's data onboarding capabilities for Adobe Audience Manager. Last year, LiveRamp partnered with Adobe for the launch of Customer Link, which enables marketers to create a unified view of their customer activity.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
The partnership integrates LiveRamp's data onboarding and cross-device recognition into Conversion Logic's media attribution platform.
The two companies will work together on solutions and services based on Adobe Marketing Cloud to accelerate digital marketing transformation for clients in North America and Europe.
Fluent releases AudienceNow for LiveRamp
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
The latest integration brings in data from Google Customer Match.
The LiveRamp-Facebook integration enables closed-loop measurement by onboarding sales transaction data.
The solution aims to power 'people-based marketing' by unifying cross-channel data.
New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.
Vistar's partnerships with LiveRamp and Acxiom enable new targeting and measurement strategies for out-of-home media.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us