Automated text messaging via Twilio creates new possibilities for responsive marketing.
Posted Jun 3, 2014
Lead Liaison, a sales and marketing automation solutions company, is launching a text messaging feature for Twilio. Current customers now have the power of texting technology available via Lead Liaison's drag-and-drop interface.
Twilio is a communications platform that allows users to text in bulk. Texts can be scheduled from within Lead Liaison to segmented lists with specific messaging, personalizing each text message using Lead Liaison tokens. This allows the sender to send marketing messaging based on desired outcomes, such as further sales, re-engaging with the company, or taking advantage of specific offers.
The addition of text messaging allows users to send targeted texts along with direct mail (postcards), email, and promotional marketing items.
"We're excited to integrate another marketing channel for our customers," said Alan Page, vice president of customer success at Lead Liaison, in a statement.
"People check their cell phones 150 times per day on average. With 98 percent of all text messages being opened, you can bet our customers' messages will get read," Page continued. "When used for very narrow, targeted marketing it's highly effective."
This latest feature comes just a few months after Lead Liaison released Social Append, a new feature that allows users to gather relevant information via social networking sites and ultimately reach a more targeted market directly.