Invoca today launched Invoca Enterprise, a new edition of its Call Intelligence platform to help marketers create personalized customer journeys across the phone and all digital channels, at scale.
With Invoca Enterprise, marketers can access hundreds of data points in real time to measure results of campaigns and automate the individual customer experience on every phone call and in future interactions across channels like email, Web sites, and social media.
Microsoft, Allstate, Frontier Communications, The New York Times Store, and OpenTable continue to choose Invoca and incorporate call intelligence into their omnichannel marketing strategies.
"For a company of our size, driving value from phone calls can get complex," said Chris Meade of Microsoft Windows Store, in a statement. "Fortunately, Invoca Enterprise makes it easier for our team to intelligently route calls and determine affiliate payouts, in real time, based on data like keypresses and what was said during the call."
The New Invoca Enterprise includes the following:
- Invoca Answer–Custom Insights: Marketers can now capture and analyze custom Signals in real time using hundreds of unique data points about the campaign, including advanced demographic data from Next Caller. They can also drill down to information about each call, caller, and conversation. Using the new Signal Builder” marketers can combine data, such as the Web page a caller visited before dialing, the keywords that prompted that call, location and income bracket, and the products mentioned in conversation.
- Invoca Engage–Real-Time Automation: Marketers can now use call intelligence Signals to automate the customer journey across channels in real time. For example, if the caller met the signal of a high potential follow-up, the caller is automatically and instantly added to an email and display retargeting program. If a person meets the signal of a VIP caller based on age, purchase history, or keywords triggered, the company can automatically route that person directly to a specific sales group within their call center.
- Invoca Connect–Real-Time Integration: Invoca Enterprise leverages Invoca's Connect platform to tie custom insights and real-time automation across channels. Invoca Connect allows marketers to connect to a virtually limitless number of solutions, including Invoca for Salesforce Marketing Cloud, Invoca for Adobe, and Invoca for Facebook, all announced this year. Now, even before a phone call is connected and routed, Invoca Connect can begin communicating with third-party applications.
"Invoca has grown our enterprise customer base by more than five times in the past three years, and we've seen firsthand that Fortune 500 marketers need to deliver a consistent and personalized omnichannel experience for their customers," said Kyle Christensen, vice president of marketing at Invoca, in a statement. "Invoca Enterprise delivers not only marketing attribution analytics, but also the individual caller intelligence and automation capabilities that large enterprises need to increase revenue."