Invoca, a provider of cloud-based inbound call marketing technology, today announced Invoca Signal, a patent-pending voice intelligence technology. In addition, the company announced it has added salesforce.com as an investor in its Series C round.
With Invoca Signal, marketers gain valuable insights discovered through voice interactions. Invoca Signal helps companies analyze and act on every inbound sales conversation. The technology listens to what happens on an inbound call and automates the next action by applying scoring techniques with valuable metrics and conversion data relevant to the marketer's unique sales and marketing processes.
"Invoca Signal allows me to accurately measure the true value of our inbound phone calls using customizable key metrics that I'm able to determine and control. It empowers marketers like me to understand the value of the calls we're driving while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real time. It revolutionizes the way I identify and optimize ROI-generating phone calls," said Rebecca Kaplan, group director at Acronym, a provider of organic and paid search for enterprise-level brands, in a statement.
"Invoca completes the promise of the marketing cloud by seamlessly connecting digital, mobile, and offline marketing," said Jason Spievak, Invoca's CEO, in a statement. "The investment from salesforce.com will accelerate Invoca's growth and product innovation so that marketers will no longer have to guess the important details about the billions of inbound phone calls from their best customers and prospects."