InsideView Introduces Expert Services for B2B Sales and Marketing
The first Expert Services offering will help companies identify and target their total addressable markets.
Posted Jul 27, 2017
Page 1

InsideView today launched InsideView Expert Services, a premium data concierge service to help companies navigate the data complexities involved in strategic go-to-market initiatives. The first Expert Service will deliver target market analytics and help companies build a view of their total addressable markets (TAM) using a data visualization console. The analysis enables users to select accounts for their account-based marketing (ABM) initiatives.

As part of the Target Market Analytics Service, InsideView customers will gain access to a data visualization dashboard that displays their sales and marketing data and enables meaningful insights. Customers can interact with their data in real time through the visualization, then export and download targeted lists of accounts. Once they've identified their TAMs, companies can compare against current target lists to fill in the gaps in their current sales and marketing databases. This analysis is helpful for narrowing down and selecting the right accounts for ABM, creating geo-targeted campaigns, planning for events, and sales territory analysis.

"We've always strived to be a strategic partner for our customers, and many companies underestimate the data complexities involved in go-to-market planning and execution," said John Kelly, chief revenue officer at InsideView, in a statement. "Now we have an expert services team dedicated to help guide customers step-by-step through the process of defining their ideal customer profile, identifying their TAM, and making sure the right targets are in their database. Our goal is for InsideView Expert Services to be a trusted partner for customers looking for help with any big, thorny data-driven initiative for marketing or sales."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Tech Profiler offers B2B marketers the technology intelligence on more than half a million companies.
The updated platform includes a new user interface and deeper integrations with other business applications.
InsideView has embedded Insights right into the Dynamics 365 platform.
The native Sales Cloud offering now cleans, updates, enriches, and standardizes account data.
Microsoft Dynamics CRM and 365 users can get embedded intelligence within their work environments to accelerate sales and improve data quality.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us