Infer Releases Predictive Behavior Scoring for Oracle Eloqua
The integration between Infer and Oracle Eloqua will help companies optimize marketing and sales.
Posted Apr 22, 2016
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Infer, providers of a predictive sales and marketing platform, has launched a predictive behavioral modeling solution for the Oracle Eloqua platform to help companies priorotize deals that are most likely to close quickly and optimize campaign effectiveness and pipeline velocity.

As Infer deepens its Oracle Eloqua integration to extend predictive models to the platform's users, it is also adding several new features, including the following:

  • Top Event & Activity Dashboards, to capture data from Oracle Eloqua and give marketers a more granular view of their prospects' top behavior patterns and activities that lead to conversions. This provides insight into which campaigns or actions drive customer activation – down to specific email or link clicks, Web page visits, form fills, content downloads, unsubscribes, etc.
  • Historical Analysis: Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform to build an instant behavioral model.

"Infer is committed to helping innovative businesses of all sizes fuel their growth strategies by identifying high-potential prospects that will generate revenue faster," said Vik Singh, co-founder and CEO of Infer, in a statement. "We're encouraged by the tremendous success our customers, like Avalara and Tableau, are experiencing at significant scale and are excited to now extend our breakthrough behavioral models to more Oracle Eloqua users. We appreciate that Oracle shares our mindset about open architectures, which enables our joint customers to get the most out of all their customer data and achieve bigger business impact."

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