Hive9 Releases Automated Journey Mapping
Hive9's new automated journey mapping solution is part of its Optimize marketing suite.
Posted Apr 12, 2016
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Hive9, a marketing performance management company, has released  an utomated journey mapping solution for B2B enterprises.

Hive9 can now map millions of marketing and sales touch points to visualize and analyze the buyer and customer journeys. In addition, it includes built-in tag management and next-best message rules.

"We're excited to help marketers get an automated, interactive journey map of the actual touch points from marketing and sales along the buyer's journey and customer lifecycle. By driving clear marketing actions based on which assets and sequences are working to best influence pipeline and revenue, companies can improve the customer experience, retain customers, and create advocates faster," said Darin Hicks, CEO of Hive9, in a statement.

For marketing leaders and customer experience advocates, Hive9's newest solution helps to answer questions such as:

  • How do prospects and customers interact with my brand?
  • How do those journeys vary by product, industry, geography or buyer persona?
  • Which content assets and delivery channels are most effective at different stages of the journey?
  • How can I get more prospects on the path to revenue and advocacy?

Journeys can be filtered and viewed by region, business segment, product, and more. Once the customer journey and the sequence that drives that most revenue are clear, marketers can apply rules to drive more people onto that desired path. Hive9 then orchestrates the user's marketing automation system (such as Oracle Eloqua or Marketo) to send thenext-best message, encouraging prospects to join the proven journey.

Automated journey mapping, next-best message rules, and built-in tag management are all part of Hive9 Optimize, one of three modules in the company's marketing performance management solution.

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