Fluent Partners with LiveRamp
Fluent releases AudienceNow for LiveRamp
Posted Feb 22, 2016
Page 1

Fluent, a provider of digital marketing and customer acquisition, is teaming up with LiveRamp, a provider of data onboarding and connectivity services. The partnership will extend the reach of Fluent's first-party data assets and on-the-fly audience creation capability to all channels, including display, mobile, social, video, and addressable television.

"We are extremely excited to be announcing our partnership with LiveRamp," said Ryan Schulke, CEO of Fluent, in a statement. "Our integration will extend the reach of Fluent's immensely powerful, real-time audience identification and creation capabilities and make it easy for marketers across any vertical to target their best customers, with precision, across every device and channel."

With Fluent's AudienceNow for LiveRamp, marketers will be able to build and target custom audiences by tapping into Fluent's first-party data reservoir of more than 120 million U.S. consumers and its proprietary survey platform, which surveys more than 500,000 American adults and generates more than 5.5 million unique survey responses every day. These audiences can be onboarded into any of the hundreds of marketing platforms integrated with LiveRamp for  targeting across virtually every channel and device.

"Savvy marketers are constantly on the lookout for high-value data sources that deliver superior results," said Travis May, president and general manager of LiveRamp, in a statement. "We are excited to activate Fluent's data across the digital marketing ecosystem so more companies can benefit from a people-based approach to marketing that delivers better consumer experiences and higher ROI."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Acxiom and LiveRamp combine to expand marketing data capabilities.
The partnership integrates LiveRamp's data onboarding and cross-device recognition into Conversion Logic's media attribution platform.
The integration enables brands to use their own CRM data to target mobile audiences and measure the impact on in-store sales.
The acquisition increases IDI's data fusion capabilities to further help advertisers target the right customers.
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Jivox's digital ad platform now features LiveRamp's unique ability to anonymize and integrate offline first-party data.
The latest integration brings in data from Google Customer Match.
New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.
Fluent's acquisition application helps marketers identify, target and acquire new customers through integration with Oracle Marketing Cloud.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us