First Data has partnered with LocalVox to bring to small and midsized businesses the ability to combine analytics from First Data's Insightics solution with LocalVox's multichannel targeted marketing solution.
LocalVox's marketing automation platform operates across email, social, search and mobile .
The LocalVox partnership is an investment made by First Data Ventures, which is investing in and partnering with innovators in a number of areas, such as payments, marketing, customer loyalty, security, mobile, and solutions that support the next generation of commerce. First Data is making a significant investment in the New York-based company.
"In the corporate venture world, you occasionally get a near perfect fit, and this is one of those times," said Peter Donat, senior vice president of First Data Ventures, in a statement. "First Data's Insightics analytics platform, plus LocalVox's marketing automation expertise, means SMBs can see what's happening and address it in near real time."
"Seeing First Data's scale and reach really got us excited," said David Pachter, CEO of LocalVox, in a statement. "With integrations into both Clover Station and Insightics, LocalVox uniquely improves our clients' ability to grow their businesses. We believe we have found the ideal partner to propel LocalVox above the noise of the marketing automation space and close the loop from online marketing to physical sales."
The LocalVox solution will be available in the Clover App Market on the Clover Station, First Data's cloud-based business control and payment platform for small and mid-sized business, and will be a software-as-a-service offering, combined with Insightics.