Experian Data Quality, a part of Experian Marketing Services and a provider of contact data management software and services, today launched a data quality grader app on Salesforce1 AppExchange.
The new application allows Salesforce users to determine the quality of their Salesforce data. It will securely evaluate the health of contact records by verifying the accuracy of contact data. The app will provide organizations with a letter grade for their overall data quality score and a drill-down on specifics selected for analysis. Users then will be given recommendations for how to improve their data quality without having to export or import data out of Salesforce.
"Data quality is the backbone of any data-driven operation," said Thomas Schutz, senior vice president and general manager of Experian Data Quality, in a statement. "As organizations look to better leverage data for business intelligence and consumer insight, it is extremely important that they understand the accuracy of their databases. Our new app allows organizations to test the health of their customer data for free in one click."
The compant had already released many of its applications on the Oracle Cloud Marketplace.