EverString Expands Partnership with Marketo
Marketo selects EverString as launch partner for Marketo ABM.
Posted Sep 13, 2016
Page 1

EverString, a predictive marketing and predictive sales SaaS company, has expanded its partnership with Marketo to enable marketing and sales teams to target, engage, and manage the accounts with the most revenue potential.

"EverString is proud to be the predictive marketing partner in the Marketo Account-Based Marketing ecosystem," said J.J. Kardwell, president and co-founder of EverString, in a statement. "The combination of EverString's target account selection and similar company identification capabilities with Marketo's central account management, cross-channel engagement, and revenue-based analytic capabilities make achieving ABM success easier than ever."

Marketo ABM helps companies align sales and marketing more closely,  engage and nurture accounts at each touchpoint, scale through automation, and give sales deeper insights into key accounts. Companies can then choose partner solutions from the Marketo LaunchPoint ecosystem to customize their ABM strategy. As one of the inaugural Marketo ABM launch partners, EverString puts the power of applied machine learning and artificial intelligence (AI) into the hands of B2B marketing and sales teams, enabling target account selection, accelerated pipeline creation, and enhanced prospecting.

"As a valued member of our LaunchPoint ecosystem, we're thrilled to have EverString join the launch of Marketo ABM," said Robin Ritenour, senior vice president of business development at Marketo, in a statement. "EverString's predictive marketing capabilities are a perfect fit for our joint customers looking to fuel their B2B, account-centric strategy."

EverString helps B2B companies expand, prioritize, and enrich their marketing and sales databases. EverString Audience Platform combines applied data science, machine learning, and artificial intelligence with  data signals from more than 27 million companies.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
The N3 and EverString partnership provides a predictable sales pipeline navigation tool called Predictive Sales Development.
EverString brings artificial intelligence-powered predictive marketing to Microsoft Dynamics CRM.
The suite of new features are designed to help marketers deliver personalized messages across channels.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us