Emarsys, a provider of cloud marketing software, has partnered with Antavo, a company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C Marketing Cloud e-commerce customers loyalty programs based on rewarding behaviors and engagement.
With this partnership, Emarsys clients in the United Kingdom, United States, Canada, and Ireland can now take advantage of Antavo's loyalty programs within their online stores to increase repeat purchases and customer lifetime value.
As most loyalty programs are transactional, using a spend-a-dollar, earn-a-point approach, Emarsys chose Antavo because the company instead rewards behaviors and engagements. With e-commerce customers, this includes purchases, friend referrals, social sharing, content consumption, and contest entries, among other behaviors and engagements.
"We're really looking forward to a strong, long-term relationship with Emarsys, because together we provide an all-around automated solution that builds customer retention and increases sales results," said Andras Bencsik, co-founder and chief operations officer at Antavo, in a statement.
"We are excited to welcome Antavo as our first customer loyalty partner. This is indicative of the commitment we have to customer retention," said Adi Topaz, business unit manager at Emarsys, in a statement. "Antavo's unique approach to customer loyalty has proven success, and we feel that they will make a significant difference to our e-commerce clients."