Logo
BodyBGTop
Dun & Bradstreet and Lattice Engines Announce Strategic Partnership
The deal wil help businesses source leads and deliver measurable ROI.
Posted Oct 8, 2014
Page 1

Dun & Bradstreet, a source of commercial information and insight on businesses, and Lattice Engines, a provider of cloud-based predictive marketing and sales applications, have announced a strategic partnership. Together the two companies will provide businesses with the data, insights, and analytics required to identify which of their customers or prospects are most ready to buy.

Synthesizing D&B analytics and sales triggers into Lattice's predictive marketing and sales applications will allow users to access lead and account scoring intelligence within the workflow of their CRM applications. It will also provide a solution for sales teams as they engage qualified leads and measure performance from pipeline to close.

"D&B accumulates and analyzes data from over 30,000 sources, and our customers need help extracting actionable insights from the vast amount of data we provide," said Paul Ballew, chief data and analytic officer at Dun & Bradstreet, in a statement. "This innovative partnership will enable our customers to better capitalize on our analytical capabilities, primarily through models that can detect patterns suggesting which businesses have immediate needs that our customers' products can address and which of their customers will respond positively to cross-sell and up-sell in a given month."

"The convergence of data with modern machine learning has created a unique opportunity for marketing and sales teams to leapfrog the competition and improve performance across the entire revenue funnel," said Shashi Upadhyay, CEO of Lattice Engines, in a statement. "We are excited to deliver D&B's sales intelligence through our predictive marketing and sales applications. This powerful combination creates an unmatched opportunity in the market for our rapidly growing customer base."

A few weeks ago, D&B announced a similar partnership with Oracle, bringing its business data to Oracle's cloud solutions.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Narrow the divide between sales and marketing.
Real-time data-analysis tools give sales the insight to sell to SMBs.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us