DataMentors Acquires V12 Group

DataMentors, a data-as-a-service company, has acquired marketing data provider V12 Group. Financial terms of the deal were not disclosed.

The combined company, which will rebrand under the name of V12 Data, will seek to deliver integrated omnichannel data products and services.

"V12 Group has established a market-leading position in providing brands with rich data sets, including consumer and digital data powered by a strong technology platform," said Anders Ekman, CEO of DataMentors, who will remain as CEO of the new entity, in a statement. "This acquisition is a great opportunity to combine V12 Group's assets with DataMentors' powerful data products, such as Relevate Auto, Telematch, and our first-party data management business."

DataMentors acquired marketing data provider Relevate Group in 2015.

"The combination of these assets presents all existing and potential clients with one of the most accurate and broadest data sets available. I'm proud of what we built at V12 Group and look forward to following the company's success," said V12 Group's founder, Paul Chachko, in a statement.

V12 Data's omnichannel products include 210 million consumer contacts with full postal address, 180 million VINs, 208 million consumer email addresses, 150 million connected consumers across 1,500 audience segments, 240 million device IDs, and the ability to identify customers and prospects and unify addressable identities across all devices and channels.

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