Contact At Once!, a provider of online chat solutions for the automotive industry, has purchased the Direct Chat business of Outsell, a provider of cloud-based digital marketing software. The two companies have also entered into a strategic agreement to integrate Contact At Once! live chat software with Outsell's Digital Engagement Platform for mutual customers.
Outsell CEO Mike Wethington said the company decided to spin off its Direct Chat business so it could focus on development of its Digital Engagement Platform, which allows automobile manufacturers, agencies, marketing associations, and individual dealers to share in the development of brand-consistent, analytics-driven, cross-channel marketing programs.
"We feel strongly that chat is an essential part of an automotive dealer's cross-channel arsenal and came to the conclusion that we could best serve our clients' needs by partnering with the company who is the market leader," Wethington said in a statement. "Contact At Once!'s strong track record in the industry, glowing dealer recommendations, and innovative products made them the hands-down choice."
The two companies are also teaming to integrate Contact At Once! live chat software with Outsell's Digital Engagement Platform for mutual customers, enabling the following features:
- Tightly integrated chat performance reporting;
- The ability to directly engage by chat or text with consumers browsing inventory, not only on dealership Web sites but also third-party sites, social media, online advertising, mobile ads and more;
- Flexible options for answering chats and texts, including self-service and managed; and
- Mobile-optimized options for chat and text connections.
Dealers with Outsell-branded Direct Chat on their Web sites were transitioned to Contact At Once! software and services today. Other dealers serviced by Outsell's chat center will have the option to migrate later.
"We are pleased to welcome our new customers to the Contact At Once! family, and we look forward to partnering with Outsell on the development of new innovative digital engagement solutions for our mutual customers," said John Hanger, CEO of Contact At Once!, in a statement.