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Confirmit and Language Connect Launch VoC Translation Tool
New solution translates voice of the customer and market research programs.
Posted Mar 24, 2015
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Confirmit has partnered with global translation services provider Language Connect to develop an integrated solution that it says saves up to 90 percent of the cost and time involved in translating multilingual voice of the customer (VoC) and market research programs.

The dedicated translation solution, Connect Survey, has been developed to help companies get feedback programs to market more quickly, in multiple languages and across multiple geographies.

"There is a rapidly growing trend to carry out research and feedback programs that span multiple markets. Five years ago, the average number of markets covered by a single program was three: this has doubled and is continuing to rise," Ben Taylor, managing director at Language Connect, said in a statement. "To date, multi-country programs have involved lots of manual back-and-forth translation processes, adding significant costs and hampering speed to market. With Connect Survey, clients can get all their surveys and feedback translated far more quickly to ensure their programs are delivered to the field as rapidly and cost-effectively as possible."

"The time and costs savings already demonstrated thanks to Connect Survey are enormous. This not only means that organizations can become much more efficient, but it also delivers real competitive advantage by allowing them to get feedback and research programs underway and completed much faster than before," Tim Hannington, executive vice president at Confirmit, said in a statement. "For our businesses running VoC programs, this is a compelling argument where speed and cost are key drivers. Many clients are now able to turn around content for multi-lingual translation in a single day."

Connect Survey uses an API to integrate the Confirmit Horizons multichannel feedback technology with Language Connect's translation management system. It is now available to clients of both companies who currently use Confirmit Horizons.


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