Cincopa Integrates Video Analytics into Email Marketing Tools
Cincopa, a video technology company, announced today that its advanced video analytics platform is now compatible with every major email marketing provider, including MailChimp, Constant Contact, and GetResponse.
The enables marketers to integrate with other marketing automation tools and track the engagement levels of video embedded inside their email campaigns. It also provides a Live Feed feature that includes extended profile information, such as their location, video viewing activity, operating system, and browser version. Additionally, Cincopa has also included an In-Video Lead Generator form, automatically sending leads to selected email lists on the external email marketing platform.
The Email Campaigns integration can be used with existing mailing lists or new mailing list created by the Lead Generator. In addition to video, the integration enables all multimedia, including, images, audio, podcasts, and slideshows, directly into the email templates, with more than 100 ready-to-use gallery skins.
Cincopa's In-Video Lead Generator tool places a pop-up email form for email subscribers to fill out, followed by a personalized message. The Lead Generator is customizable, enabling marketers to approach viewers in the most organic manner. Additionally, email content can be gated, limiting access to email subscribers who fill out the form.
"At Cincopa, we've found that using multimedia content in email campaigns has boosted lead generation by 150 percent," said Oren Shmulevich, founder and CEO of Cincopa, in a statement. "This reality, combined with Cincopa's insightful video analytics and the fact that email marketing campaigns continue to be one of the most powerful lead generation tools, enables us to help marketers achieve the highest levels of email engagement."