Chalk Digital Partners with Gravy
Partnership enables marketers to know when consumers are about to buy based on local events and activities they are attending.
Posted Jun 22, 2016
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Chalk Digital, a provider of an instant mobile ad platform for local businesses, and Gravy, a provider of a location-based customer intelligence platform based on verified local event attendances, today announced a solution to deliver immediate and near-term mobile intender audiences. The solution combines Chalk Digital's, real-time geotargeted location marketing solution with Gravy's AdmitOne event attendance verification platform to identify when consumers are about to buy an auto or home, apply for a loan, need infant items, and more.

By integrating Gravy's set of geofenced local events and activities data, the combined solution uses frequent verified consumer attendances at like places and events, to create TruLife lifestyle and intender audiences. For example, the solution identifies consumers frequently visiting auto dealerships and auto shows, visiting homes for sale and real estate offices, or taking birthing classes and visiting baby-related retailers.

"This partnership has created the first and only turnkey marketing solution that reaches the most motivated intender audiences anywhere," said Craig Hagopian, CEO of Chalk Digital, in a statement. "Consumers that are committing their time to physically visit auto dealerships and homes for sale, clearly means they're well on the way to making a purchase. For marketers, being able to target audiences this far down the funnel in real time and as an easy-to-buy monthly solution is unprecedented."

"Chalk Digital's always-on retargeting capabilities based on recency and frequency, combined with Gravy's in-market intelligence and foot traffic measurement makes this a perfect match," said Jeff White, CEO of Gravy, in a statement. "Marketers no longer have to rely on speculative Web browsing to identify intenders. Now, they can target mobile audiences that are conclusively in-market to purchase and reach them right when they're ready to buy."

The partnership also features premium lifestyle audiences, such as sports enthusiasts, health nuts, and more than 70 other segments, all based on the events and places consumers go in their daily lives.

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