Cegedim Relationship Management today released a life sciences-specific customer relationship management (CRM) platform, Mobile Intelligence, that brings multiple channels together.
Mobile Intelligence allows life sciences companies to coordinate multichannel strategies from a single platform of engagement. In addition to the channels existing in previous releases of Mobile Intelligence, including face-to-face, sampling, closed loop marketing (CLM), meetings, congresses, and contact center, Mobile Intelligence now supports fast growing channels. It supports the following:
- Remote interactions capabilities - online and through the iPad;
- Secured Messaging - compliant email for field and customer facing teams;
- Enhanced CLM to provide further flexibility to field users;
- Social CRM enablement, including customer-centric collaboration leveraging Yammer and Lync integration; and<li">Paperless event management.
The Cegedim CRM solution also identifies customers across multiple communication channels; ensures a coherent message across channels; and finds the right channel mix adapted to each customer.
Other key enhancements toMobile Intelligenceinclude offline coaching capabilities for district managers; mobile order entry for retail support; and direct access to Cegedim's OneKey healthcare professional/healthcare organization database, with new embedded analytic capabilities.
"Mobile Intelligence 10 offers the widest and unmatched set of channels natively integrated with multi-stakeholder data and insights," said Laurent Labrune, CEO of Cegedim Relationship Management, in a statement. "This enables each customer-facing team to collaborate to execute their multichannel engagement strategy using cross-functional mobile solutions adapted to their needs. In so doing, they maintain their presence and access to target populations despite budgetary restrictions, engaging customers in an efficient and compliant way."
The company today also announced a strategic partnership with Marketo to enhance its multichannel offering.
Cegedim will merge its capabilities with Marketo's customer engagement platform. The combination of Cegedim's OneKey healthcare professionals database with targeting and segmentation capabilities and full opt-in and opt-out management and Marketo's marketing automation and campaign management systems will enable life sciences companies to reach the right targets with the right messaging and track results.
"It's a privilege for Marketo to have exposure to Cegedim's global footprint in the life sciences," said Anthony Nemelka, senior vice president of strategy and business development at Marketo, in a statement. "We are thrilled to work with Cegedim to provide Marketo's world-class customer engagement platform in combination with Cegedim's unsurpassed data and expertise in this important market."