Cardlytics Adds Purchase Intelligence to Its Platform
Cardlytics has launched Cardlytics Platform Solutions to help marketers identify, reach, and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data.
"As marketers saw the value of the insights we were able to provide from our flagship offering, Cardlytics Direct, we recognized a significant opportunity to extend the impact of our intelligence platform beyond our native banking channel," said Lynne Laube, president and chief operations officer at Cardlytics, in a statement. "Cardlytics Platform Solutions utilize purchase intelligence from our partnerships with more than 1,500 financial institutions to make marketing more relevant and measurable."
Cardlytics Platform Solutions make first-party purchase intelligence, based on debit, credit, and bill pay transactions, available through the following three services:
- Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across connected media, including display, mobile, video, social, email, and TV.
- Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in store and online, of marketing campaigns.
- Cardlytics Insights provide companies with a full-wallet view of their customers based on their actual purchase behavior, both inside and outside of their brand.
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