Campaign Monitor Acquires Tagga
Tagga's customer data platform will serve as the foundational technology to create a single view of the customer and execute hyper-personalized marketing campaigns with Campaign Monitor.
Posted Mar 15, 2017
Page 1

Campaign Monitor, a provider of intelligent email marketing and automation software, has acquired Tagga, providers of the B2C Marketing Intelligence Platform. Financial terms of the deal were not disclosed.

"Data is the fuel of the future. It's growing faster than ever before, and marketers need to continually capture that behavioral data, extract insights, and take action," said Alex Bard, CEO of Campaign Monitor, in a statement "With Tagga, Campaign Monitor will be the marketer's behavioral data-driven CRM, powering more effective ways for marketers to engage with customers."

With this acquisition, Campaign Monitor is empowering marketers to automatically capture data and create behavioral profiles for their customers.

"Tagga empowers marketers with a 360-degree view of their customers," said Benj Fayle, chief technology officer at Tagga, in a statement. "With Campaign Monitor's leading email marketing and automation, marketers can now drive conversations from customer intelligence."

Campaign Monitor and Tagga will bring together email subscribers and customers browsing websites, engaging with social channels, and shopping to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
New transactional email marketing service gives marketers control over more than 60 billion customer-facing emails sent by Web sites and apps.
All-New Campaign Monitor offers a drag-and-drop interface for creating personalized email marketing campaigns.
Visual Journey Designer helps marketer connect their customers with personalized, timely and relevant content.
Campaign Monitor for Microsoft Dynamics enables marketers to create personalized email marketing campaigns and trigger automated customer journeys from Microsoft Dynamics CRM.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us