CallTrackingMetrics Integrates with Bizible
The integration enables marketers to track and measure the performance of inbound calls along with the rest of their channels.
Posted Jan 26, 2017
Page 1

CallTrackingMetrics has integrated its call tracking and automation software with Bizible, a B2B marketing attribution solution that enables marketers to understand the performance of past efforts and predict the future.

Through this integration, marketers can track and measure the performance of inbound calls along with the rest of their channels, while providing the insight to adjust campaigns. CallTrackingMetrics captures and sends Bizible call data directly into users' CRM platforms, allowing information to flow seamlessly between all three platforms.

"Customers using this integration will get a holistic view of marketing performance across multiple channels, campaigns, and keywords," said Todd Fisher, CEO of CallTrackingMetrics, in a statement. "Not only does this help marketing teams understand what's driving calls and conversions, but it also adds value across the entire organization."

"We're excited through this integration with CallTrackingMetrics to, for the first time, bring calls into B2B attribution modeling and unlocking more value in understanding marketing's return on investment," said Bizible CEO Aaron Bird in a statement.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Spam Detective keeps spam phone calls out of the call center.
The integration covers call extension and call-only ads.
The integration will enable companies to measure Web activity against call volumes and sales.
CallTrackingMetrics' call attribution software now complies with the Health Insurance Portability and Accountability Act.
CallTrackingMetrics' Smart Routing helps businesses route inbound phone calls to increase sales and customer satisfaction.
CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.
Marketers can now use call tracking and attribution capabilities on web pages created with AMP.
CallTrackingMetrics' integration with Shopify gives merchants visibility into order-related communications.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us