Buxton Launches Analytics Platform
Buxton, a provider of customer analytics, today launched the Buxton Analytics Platform, a cross-functional, mobile-friendly platform. Included in the platform is an upgrade to the company's proprietary real estate tool, Scout.
"This cutting-edge platform is the future of the customer analytics industry," said Tom Buxton, founder and CEO of Buxton, in a statement. "With applications tailored to the needs of executives, analysts, real estate and marketing professionals, the platform truly unites organizations with a central view of their most important asset: customers. Buxton's continued investment in new applications for the platform will fuel a constant stream of innovative analytics products designed to provide our clients with the answers they need to grow their organizations."
The customizable platform is home to a growing collection of integrated applications. SCOUT, Buxton's analytical mapping and management tool, now boasts an enhanced interface and functionality. Additionally, the platform is optimized for both desktop and mobile device use, providing professionals with easy access to analytics for decision making both in the office and offsite.