Bullhorn Updates Pulse, Releases SalesDuel and Blueprint
Bullhorn's new products provide gamification, account gap analysis, and automatic updates for customer contact information.
Posted Jun 9, 2016
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Bullhorn has released SalesDuel, Blueprint, and a number of enhancements to its customer intelligence solution, Pulse. Unveiled at Bullhorn's Engage 2016 user conference, the new products are designed to help companies drive sales performance, build new customer relationships, and deepen existing customer engagements.

A gamification offering encouraging best-practices training and execution, SalesDuel offers virtual competitions that enable companies to turn their CRM environments into tournaments where coworkers draft teams, track live statistics, and compete to win. Additionally, SalesDuel is designed to facilitate sales forecast accuracy and increase CRM adoption, and it can be used with other CRM systems, including Salesforce.com.

An account gap analysis, penetration, and planning tool, Bullhorn Blueprint identifies executives at prospect organizations with whom sellers should aim to form connections to initiate and close deals. Blueprint houses all contact information in theBullhorn CRM platform, Blueprint is a foundation of Bullhorn's growing Market Intelligence offering, which will be announced later this year.

A sentiment analysis capability, Pulse Recently Flagged Emails, available in July, is the latest enhancement to Bullhorn's flagship Pulse customer intelligence solution. The lets users create trigger keywords and, when those keywords are found in emails or other communications, notifies users or executives of these accounts and opportunities requiring immediate attention. Another addition to Pulse is Auto-Add. Auto-Add recognizes when people aren't in the CRM and automatically adds them as new contacts when users send them an email. And if the contact's company doesn't exist in the CRM either, Pulse will create a new company record and pre-populate the company's information via its integration with Bullhorn Market Intelligence.

"The innovations we're releasing today are going to help our customers grow their businesses faster than ever," said Art Papas, founder and CEO of Bullhorn, in a statement. "SalesDuel helps leaders create a culture of performance within sales and account management teams, while our predictive analytics capabilities in Blueprint and Pulse help those teams gain unique insights about prospects and existing customers by mining vast quantities of untapped customer data in employees' inboxes, sent messages, and calendars. This radically transparent approach allows teams to pinpoint new opportunities and to deliver an incredible customer experience, turning relationships into revenue."

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