Bulldog, a marketing technology company, earlier this week launched Bulldog Gameplan, a SaaS-based application that creates integrated and results-driven BtoB marketing plans. Gameplan was developed for marketing executives to collaborate, plan, and model the full spectrum of marketing activities.
Through Gameplan's four distinct modules, marketers can build their program plans in consolidated locations, model outcomes, view centralized calendars, and make data-driven decisions about their marketing plans. Additionally, the application allows marketers to optimize their budgets and align them to their highest-impact activities.
"We have combined Bulldog's depth in BtoB marketing with enterprise-class software development to create a truly unique planning application," Darin Hicks, Bulldog's CEO, said in a statement. "We developed Gameplan to help marketers tie their planning cycles to committed outcomes in a way that is quick to deploy, easy to use, and immediately adds value. One of the key benefits of using our application is organizational maturity through the use of best practices, goal setting, iterative modeling, and plan optimization."
Gameplan was built with Bulldog’s existing customers, like Zebra Technologies and CDS Global.
"We take our modern marketing very seriously, so we are always looking for ways to improve internal collaboration, optimize our view of activities, and predictively model our success. We are excited to be part of the Bulldog Gameplan program and think it holds great promise to solving some key BtoB marketing challenges," said Jamey Heinze, chief marketing officer of CDS Global, in a statement.