Bridg, a company that uses big data to drive precision marketing campaigns for restaurants, today launched Bridg Enhanced CRM, a customer relationship management (CRM) solution purpose-built for restaurants.
With Bridg Enhanced CRM, restaurants can uncover growth opportunities by combining disparate customer data from point-of-sale (POS), email, loyalty, online ordering, and more, into a single unified view of their individual customers.
"Restaurant brands today have found themselves with a growing number of separate customer databases. They are typically disconnected and each containing a small, varying portion of information. Until now, a unified and complete view of the restaurant guest has been missing," said Amit Jain, founder and CEO of Bridg, in a statement. "Bridg's new CRM solution drives comp growth by identifying individual buying patterns of audience segments. The results are immediate, measurable, and cost-effective."
New Bridg Enhanced CRM includes the following three key components:
- Aggregation of detached data. Bridg blends transaction history from the entire commerce ecosystem, including POS, loyalty programs, digital ordering, and email, into consolidated customer profiles.
- Enhanced by data science. Comp growth opportunities and lifecycle audience segments are revealed from unique, individual buying patterns.
- Dozens of easy integrations. Secure and compliant data-syncing with the restaurant industry's most popular POS systems, email marketing services, loyalty programs, and online ordering platforms.