Brandworkz,a provider of marketing and digital asset management technology, has forged a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for digital asset management.
The advanced analytics offering, called Smarter.DAM provides complete information on the performance of digital asset management (DAM) activity using data captured by the Brandworkz DAM platform. It provides an audit trail and analytics on brand and marketing activities.
The Smarter.DAM Dashboard creates a single view of the way digital assets are being used, marketing activities managed, and campaigns executed. The dashboard reveals how marketing management is affecting brand consistency, governance, education, and operations via powerful attribution analysis.
"Our clients have been asking us for advanced analytics in Brandworkz. We are delighted that our strategic partnership with Differentia Consulting to create the QlikView Smarter.DAM dashboard gives marketing managers the solution they need," said Arnaud Lagarde, sales director at Brandworkz, in a statement. "Smarter.DAM addresses the requirement to report on marketing assets and activity, in an accurate and timely manner. With clear reporting, users understand where investment in digital assets, marketing campaign development and marketing operations is giving return on investment."
"The Smarter.DAM dashboard application powered by QlikView will provide marketers with role-based analytics that they require to do their jobs efficiently, with one accurate view of their marketing assets," added Adrian Parker, vice president of marketing and strategy at Differentia Consulting, in a statement. "Smarter.DAM is part of a series of Smarter.BI platform offerings pioneered by Differentia Consulting to discover actionable insight for decision makers across the enterprise."