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Branch Metrics Partners with Localytics
The partnership allows marketers to track mobile app users.
Posted Jul 31, 2015
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Branch Metrics,a provider of mobile deep linking, and Localytics, provider of an app lifecycle engagement platform, have partnered to offer mobile marketers a way to track the origin of their organic users. The partnership allows users to track and understand the true impact of organic users on an app's growth.

"We're excited to partner with Localytics to help app marketers understand how organic users are finding their apps and then help them customize campaigns for that segment," said Mike Molinet, co-founder of Branch Metrics, in a statement. "Organic users are an incredibly valuable group, and they deserve a post-install marketing experience that's unique to them. With Branch and Localytics, developers are now able to leverage their organic user base to drive higher engagement and grow their apps."

By combining Branch's contextual deep linking technology with Localytics' integrated analytics and marketing platform, app marketers can now evaluate organic acquisition efforts beyond the download with more meaningful metrics like lifetime value or a user's propensity to become an influencer. Using these insights, marketers can understand which organic sources bring in valuable users, compare the results against their paid campaigns, and optimize their marketing spend accordingly. With Localytics' integrated platform, they can also leverage those insights to drive personalized engagement with their users through push notifications, in-app messaging and email marketing.

"Our customers use our platform to engage their users throughout the entire lifecycle, and knowing where users come from is the first step," said Brian Suthoff, chief strrategy officer at Localytics, in a statement. "Integrating Branch's organic deep linking features with our analytics and marketing capabilities provides customers with a complete understanding of their organically acquired user base and gives them the tools they need to grow their apps efficiently."

Localytics just last week announced another partnership with Twitter.


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