Boomtrain Launches Editor, an Email Personalization Tool
The marketing platform provider also adds Iterable as a partner to enable machine learning-powered personalized email campaigns.
Posted Feb 22, 2016
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Boomtrain, a marketing platform with machine intelligence at its core, today launched Boomtrain Editor, a platform that helps marketers add advanced machine learning personalization to their email campaigns sent through virtually any email provider.

Boomtrain's dynamic personalization predicts the optimal email content for each recipient and can be applied by dragging and dropping it into customizable templates.

Built with a personalization-first mentality, with deep machine learning technology already embedded, Boomtrain Editor enables marketers to take existing static email templates and make them fully or partially dynamic with just a few clicks of the mouse. Rather than displaying the same content for all subscribers, content will now be personalized with recommendations for each individual user, regardless of the number of recipients.

This new capability now makes it possible for marketers to edit their existing HTML newsletters or build their own from scratch to include dynamic personalization.

"You can go out and run predictive models on IBM's Watson or Google's TensorFlow, but if you don't have a team of engineers on staff, you won't be able to use it for practical marketing applications," said Nick Edwards, CEO of Boomtrain, in a statement. "Boomtrain has bridged that gap to make advanced machine learning personalization accessible for marketers everywhere to leverage this new wave of data and technology."

Boomtrain has also announced a partnership with Iterable, a user engagement platform that powers marketing across email, mobile, and the Web, to serve dynamic, personalized content to consumers through the Iterable email platform. Through this partnership, Boomtrain will power content within the email, while Iterable will send the actual email.

"Boomtrain provides leading functionality to personalize emails and this fits in perfectly with how enterprise consumer marketers use the Iterable platform," said Justin Zhu, CEO of Iterable, in a statement. "Using both of our companies' products allows marketers to efficiently send the perfect message to consumers across any marketing channel."

Because Boomtrain Editor is modularly designed, it can be accessed as a stand-alone application or through virtually any email service provider.

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