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Blackbaud Releases CRM Version 4.0
Blackbaud CRM 4.0 expands constituent engagement and fundraising capabilities for nonprofits.
Posted Nov 25, 2014
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Blackbaud, a provider of software and services for the nonprofit, charitable giving, and education communities, today announced the availability of Blackbaud CRM 4.0, offering improvements in usability, quality, and performance.

Blackbaud CRM is a comprehensive, customizable fundraising and CRM solution designed for enterprise-level nonprofits seeking a powerful, yet adaptable solution for fundraising, marketing, and program management across the engagement lifecycle. The solution brings fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform, enabling an integrated view of the constituent experience across each organization.

Key areas of enhancements in Blackbaud CRM 4.0 include the following:

  • Improved user experience and productivity by providing a more powerful constituent view, streamlined tasks and functionality that reduces manual effort;
  • Easier upgrades as a result of significant enhancements in frameworks, engineering quality programs, and stability;
  • Improved performance through the separation of reporting and transaction activity, and exploiting new capabilities of Microsoft SQL Server; and
  • New built-in functionality, including reporting tools and List Builder, and an integrated API for secure online payments and more.

"At Blackbaud, we're committed to delivering innovations that provide enterprise customers the most advanced, high-quality CRM solution in the industry," said Joe Moye, president of Blackbaud's Enterprise Business Unit, in a statement. "We're excited to launch Blackbaud CRM 4.0 in the market because it reflects our most significant release yet. It was strategically designed with our customers in mind, delivering key enhancements in function, performance, and integration."

The last update, released last year, included an enhanced mobile CRM experience, embedded Internet and social tools, full-featured Web deployment, and device independence.

American Diabetes Foundation, Boston University, The Nature Conservancy, World Vision, World Wildlife Fund, and Florida State University Foundation are among many enterprise nonprofits that have selected Blackbaud CRM as their fundraising and constituent relationship management solution.

"With constituent engagement improving year after year, the foundation is relying on Blackbaud to help foster that growth," said Jeanne Pecha, vice president of advancement services at Florida State University Foundation, in a statement. "More specifically, Blackbaud CRM 4.0 provides FSU the tools necessary to help us boost fundraising, build stronger relationships with our communities, and increase the number of engagement opportunities for alumni."


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